Moda Mallow is a fashion institution, which has been in existence for over 20 years. Occupying a beautiful Georgian building on the main street of Mallow, it has become a destination store and was recently shortlisted as one of the best boutiques in Ireland by the Irish Times. Moda Mallow combines expert styling advice, which caters to the individual style of the customer, with exclusive collections by European and Irish designers, some of which are not to be found anywhere else in the country. Aoife Myler-Herlihy, a former student of fashion design, took over the store in 2011 and the ever-growing clientele is testament to Aoife’s intuitive sense of style and in-depth understanding of fashion. Aoife travels constantly in order to source the most cutting edge brands, ensuring freshness and innovation with each new season. As well as specialising in women’s clothing Moda has recently expanded the range to include lifestyle and gift items. As a small boutique, Moda Mallow prides itself on its ability to ‘know’ the customer, both on a personal level and in terms of the ‘look’ each individual customer wants to cultivate. This honest and personal approach has afforded us a high level of repeat customers, some of whom travel great distances for this unique shopping experience.